Haryana Government Steps Up Ayurveda Promotion, Says AYUSH DG

Haryana’s government is stepping up its efforts to promote Ayurveda on the world stage, according to the state’s Ayush Director General. Nearly 1,500 manufacturers of Ayurvedic products across the state have recently completed a training programme designed to sharpen product quality and compliance. The programme was led by master trainer Dr Muhammed Khalid, whose expertise is recognized by the Unani licensing authority in Delhi, which oversees certification of traditional medicines. Speaking to the press, the Ayush Director General said the state’s initiative reflects a broader strategy to elevate Ayurveda’s profile beyond regional borders, positioning it as a credible alternative in global health markets. The training, which brought together practitioners from diverse regions of Haryana, focused on improving product quality, ensuring regulatory compliance, and exploring export opportunities. Officials say the move could help the state’s Ayurvedic industry tap into growing international interest in holistic health solutions, a trend that has accelerated in recent years. Karnal, a historic town in the western part of Haryana, hosts a significant share of these manufacturers, many of which have been family‑run enterprises for generations. By equipping them with updated knowledge and technical guidance, the government hopes to enhance product consistency, reduce waste, and increase competitiveness in both domestic and overseas markets. The collaboration with the Unani authority underscores a coordinated approach, linking state‑level training with national standards for licensing and quality assurance. While challenges remain, such as standardising formulations and navigating international regulatory frameworks, the recent training marks a concrete step toward strengthening the sector. Local stakeholders say the initiative could also inspire younger entrepreneurs to enter the field, ensuring the continuity of traditional practices in a rapidly changing world. The Ayush Director General emphasized that promoting Ayurveda internationally aligns with the central government’s broader health policy, which seeks to integrate traditional systems with modern medical practice. Ayurvedic products, ranging from herbal supplements to skin care formulations, have seen growing demand in overseas markets, especially in regions where consumers are seeking natural alternatives. The state’s push could also help small manufacturers overcome barriers such as lack of certification and limited market reach, which have historically limited the sector’s growth. Karnal’s strategic location near major transport corridors facilitates the distribution of finished goods, making it an attractive base for enterprises looking to expand beyond the state. While the training programme does not guarantee immediate export success, it equips participants with the knowledge needed to navigate complex international standards and quality benchmarks. The collaboration between the state’s Ayush department and the Delhi‑based Unani licensing authority illustrates a coordinated effort to harmonise state‑level initiatives with national regulatory frameworks. As the global appetite for holistic health solutions continues to rise, Haryana’s proactive stance may set a precedent for other states seeking to leverage their traditional expertise for economic gain.

Source: Hindustan Times